Case Study: From Clueless to Confident Marketing!
Armukara Angel is a graduate of my 14-week program, Attraction Marketing Master Keys. She came to me with very little knowledge of how to market her business in today's technology-driven market place. But by the time she finished the program she felt ready to take on "the Big Boys" with her new-found skills and marketing plan!
Please read on to experience Armukara's transformation!.
Interviewer: What was your situation before you began this program?
Armukara: I had no idea who my target audience was (or that I should identify one!), and no idea what steps to follow to tell people about what I do and how I could help them.
In the past, various organisations contacted me to advertise in their publications or use their services, quoting statistics to demonstrate that I was bound to be found. These yielded little return on my investment (which ran up to hundreds of pounds).
Interviewer: Has anything changed since you began working with Oma?
Armukara: Yes! The key thing that has changed for me is clarity. The program provides a practical framework with a series of logical steps which calls you to stop and really look at what you do from many angles, which ultimately provides a continuous flow of clarity upon clarity. I will be tweaking my website and the content so it attracts the wonderful clients I will enjoy serving. Now when various organisations contact me to advertise with them I stop and think twice. I am no longer 'pulled in' when they quote their script of statistics. I now ask myself questions such as, "What do they understand about the service I offer?" "Does my target market use this service?" "Do they serve or understand my key niches and how can they serve me and what I do?"
Interviewer: Has this program helped you in any way?
Armukara: Yes. It has helped with clarity and direction. I now have a target market defined and to my surprise realised that the service I offer falls into two identified hot niches. The program helped me clarify a profile of the ideal clients I will enjoy serving and doing business with. It has provided me with a framework that I can use again in the future. I have learned a lot and will review the whole program from a new place of improved clarity.
This program shows that you can play with the Big Boys! We can all be entrepreneurs and do not need loads of cash to compete in the market place!
Interviewer: Would you be happy to recommend this program, or Oma's work to others?
Armukara: Yes, certainly!
Armukara Angel, www.return2self.co.uk
Interestingly, Armukara was referred to Oma by a happy client. Armukara is now a happy client herself, and is ready to pass on her own referrals to Oma!
Armukara is now equipped with the 7 Attraction Marketing Master Keys provided in this program. As a result she will:
a. Save the hundreds of pounds she had been previously spending on pointless advertising.
b. Be confident enough to compete favourably in the market place with the "Big Boys!" She has a new appreciation of her unique difference and knows how to use this to her advantage!
c. Have an effective framework to follow in marketing her business. Instead of confusion, overwhelm and the resulting procrastination, Armukara now knows exactly what marketing tactics are a match for her strengths, her target market and her business. She will no longer be held captive by the Shiny Object Syndrome as she has her own unique marketing plan in place and knows how to tweak it should the need arise.
d. Have a compelling message to share with her sharply defined ideal client types. As a result, her website and other marketing tools will be attractive to her target audience, bring her new prospects and be worth the time, money and effort!
e. Be able to position herself as the expert in her field with a viable niche and compelling message, attracting more opportunities and better-paying clients!
f. Know exactly what she needs to do each day to bring her ideal clients to her.
g. Convert more prospects to clients with her new selling skills!
Would you like to know more about this program and how Oma could help you achieve similar results?
Would you like to be notified the next time this program is run?
Please contact Oma here (scroll down to Contact form) with any questions and comments or to find out more . Early-bird pricing may apply if you register your interest in advance.
If you would like Oma to support you, but prefer a tailor-made solution please contact Oma here (please scroll down to Contact form).
The Attraction Marketing Master Keys program has been run as a 14-week teleclass series with mentoring and coaching support. Oma is currently changing the format to in-person, 2-day intensive workshops to be held in London, UK. The program will be supported with content-rich home learning resources. If this appeals to you please register your interest here. You will be contacted shortly to determine your needs.
